Jennifer is a powerhouse and trailblazer in the tech industry. She forged her path by establishing The Cannon Group and orchestrating innovative Go-to-Market initiatives for clients like Cisco Systems, Nike, and Patagonia. Her expertise has left an indelible mark on industry giants and institutions like Pepperdine University, USC, and the Children’s Hospital of Los Angeles.

In 2012, Jennifer successfully exited The Cannon Group, setting the stage for a flourishing career in Go-to-Market strategy roles with companies like Gainsight and ServiceNow.  Jennifer’s journey is fueled by a profound fascination with human behavior and motivations, propelling her into the realm of leadership.

Jennifer’s quest for purpose and livelihood led her through the industry’s highs and lows, graduate studies later in life, and continuous exploration of new paths. Her story is one of courage, resilience, and a commitment to personal and professional growth.